Introduction: Embracing Digital Systems for Business Continuity Businesses across India are entering a phase where operational flexibility and digital access are no longer optional but necessary for survival and growth. From service providers in Punjab to retail brands expanding across metropolitan regions like Delhi and Mumbai, companies are real

Introduction India’s digital business environment has changed significantly over the past decade, with customers increasingly relying on online platforms to interact with brands before making purchase decisions. A business website often acts as the first communication bridge between a company and its potential customers. However, managing websit